Zappos.com is proud to offer Alias Footwear - Women's Athletic: Alias Footwear is based on the West Coast in Santa Cruz, California. Alias' roots stem from the originators history in design & production of goods for the Surf, Skate & Snowboard Markets. Alias is the outcome of the originator golfing the off season with numerous individuals that adamantly ride dirt bikes, surf, skateboard & snowboard as a livelihood. Many times these casual golfers voiced their discomfort with the look and fit of their golf shoes; and so, Alias Footwear was born.