Zappos.com is proud to offer Keds - Women's Athletic: Since 1916, the Keds brand has been a premier national athletic and lifestyle footwear brand worn by Olympic soccer players, scores of national and international tennis champions, and leading style icons. Today, Keds continues to bring authentic classic style with innovative advancements in performance and materials to meet the needs of athletic and lifestyle leaders of the 21st century. Our goal is to inspire you to be authentic, active, fun, and confident, in life and in style.