Zappos.com is proud to offer Etonic - Women's Athletic: In the 1950s Etonic began production of Golf shoes for both professionals and Pro Shops. By the 1970s, the running boom had arrived and Etonic introduced the Trans Am comfort shoe, and the Streetfighter, its first technical running shoe. By the 80s, Etonic was considered among the leaders in the technical running market and still remains among the leaders in this highly specialized market. In 2002, Etonic introduced its DRx line to address the needs of the therapeutic and diabetic foot care markets. Etonic produced the first athletic inspired double depth shoe for this growing market and is a leader in this rampantly growing market. Etonic DRx products provide stylish and athletic comfort to those with therapeutic needs.