Zappos.com is proud to offer Diadora - Men's Athletic: Fifty years later, Diadora is one of the only Italian athletic footwear and apparel manufacturers to still make product in Italy. Committed to producing product with the highest level of technology, Diadora turns to its own CRD center (research and development center) based in Italy. It is there that the newest technologies are explored and developed. Diadora is dedicated to producing footwear and apparel with unique Italian style, exceptional quality, craftsmanship and technology.